The “More Connecting, Less Expensing” campaign launched Navan’s rebrand with bold OOH takeovers in New York’s Grand Central and London’s Waterloo Station. Designed by Komunion Studio in partnership with FPP, the work used real human storytelling and vibrant motion/print assets to stand out from competitors’ flat visuals. While exact figures weren’t published, the campaign aligned with a surge in global business travel and tapped into OOH’s rising effectiveness, generating millions of impressions and becoming Navan’s visual signature post-relaunch.