At Perfect Frame Microblading, we handled the full design and launch strategy for Perfect Fluff, the brand’s first beauty product. Our role included everything from packaging and PR box design to digital and print assets that introduced the product to market. The goal was to position Perfect Fluff as both a quick, easy styling solution and a growth-boosting treatment, while expanding the conversation around eyebrow care to include men who value grooming. Through cohesive branding, thoughtful storytelling, and a multi-channel rollout, we helped Perfect Frame make a bold entrance into the beauty product space.