Ten To One
Ten To One



Client
Client
Ten to One
Ten to One
Type
Type
Branding
Branding
,
,
Packaging
Packaging
Year
Year
2017
2017
About
About
While working under Nate Brown at Studio Institute, I helped develop the branding for Ten to One Rum, designing the logo and collaborating on the label design. With the tagline “Rum, Reimagined,” the brand set out to modernize the category while staying true to its Caribbean heritage. My design contributions aimed to balance a contemporary aesthetic with cultural authenticity, giving the brand a distinct and elevated shelf presence. Now co-owned by Ciara, Ten to One has grown into a celebrated premium rum brand with a bold, reimagined identity.
While working under Nate Brown at Studio Institute, I helped develop the branding for Ten to One Rum, designing the logo and collaborating on the label design. With the tagline “Rum, Reimagined,” the brand set out to modernize the category while staying true to its Caribbean heritage. My design contributions aimed to balance a contemporary aesthetic with cultural authenticity, giving the brand a distinct and elevated shelf presence. Now co-owned by Ciara, Ten to One has grown into a celebrated premium rum brand with a bold, reimagined identity.





















Credits
Nate Brown
Creative Director
Pascal Kouwenhoven
Pascal Kouwenhoven
Graphic Designer
Graphic Designer
Daniel Gutsche
Producer
Studio Institute
Agency
Credits
Nate Brown
Creative Director
Pascal Kouwenhoven
Graphic Designer
Daniel Gutsche
Producer
Studio Institute
Agency