Ten To One

Ten To One

Client

Client

Ten to One

Ten to One

Type

Type

Branding

Branding

,

,

Packaging

Packaging

Year

Year

2017

2017

About

About

While working under Nate Brown at Studio Institute, I helped develop the branding for Ten to One Rum, designing the logo and collaborating on the label design. With the tagline Rum, Reimagined, the brand set out to modernize the category while staying true to its Caribbean heritage. My design contributions aimed to balance a contemporary aesthetic with cultural authenticity, giving the brand a distinct and elevated shelf presence. Now co-owned by Ciara, Ten to One has grown into a celebrated premium rum brand with a bold, reimagined identity.

While working under Nate Brown at Studio Institute, I helped develop the branding for Ten to One Rum, designing the logo and collaborating on the label design. With the tagline “Rum, Reimagined,” the brand set out to modernize the category while staying true to its Caribbean heritage. My design contributions aimed to balance a contemporary aesthetic with cultural authenticity, giving the brand a distinct and elevated shelf presence. Now co-owned by Ciara, Ten to One has grown into a celebrated premium rum brand with a bold, reimagined identity.

Credits

Nate Brown

Creative Director

Pascal Kouwenhoven

Pascal Kouwenhoven

Graphic Designer

Graphic Designer

Daniel Gutsche

Producer

Studio Institute

Agency

Credits

Nate Brown

Creative Director

Pascal Kouwenhoven

Graphic Designer

Daniel Gutsche

Producer

Studio Institute

Agency