For UnitedMasters’ star-studded pre-Grammy concert at the Hollywood Palladium, I handled all graphic components — from bold typography and gold accents to environmental prints and marquee lettering — creating a cohesive identity that celebrated 50 years of hip-hop. Custom design moments, including branded Bulleit bars and a gold-record video booth wall, amplified the historic energy of the night for over 3,000 guests, including Beyoncé, Jay-Z, Nas, and more.